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Some of my friends who have more than half the amount of website than mine had asked me how i managed to make nearly same dollar perday in adsense as they are even though my website are far fewer than their’s. Its not that i have hit the jackpot or what, but its all because i do testing more than any of them. To any adsense earner who want to earn more dollar perday with fewer website, they must never stop testing on how to improve on many area of their website. But the real question i think very important is, how to do testing right and get winning formula?
There are many ways to do testing. One of my favourite is The PAOR cycle which is introduced by an Action Research expert named Kemmis(1985). Action Researh is mainly a research about how to improve your action in order to gain desired result. The Action Research PAOR cycle consist of planning, Action, Observe, and Reflect.
The PAOR cycle
Planning
Before anything else, you plan what you want to test. In this early stage, you need to made yourself clear about what problem are you facing, and why you need to solve them. Another thing to consider is, you need to formulate the way to know why your certain action produce better or worst result. And than one more better thing to made yourself clear are, what desired result do you want to have when the problem are solved later. After that, you formulate important question about your problem. And You need to ask the right question in order to clearly see your problem inside out. Then, you need to look for the answer to your question, and thus find the solution to your problem. You do the planning because you want to come up with two or three solution(action) that you think can solve your problem, and then to test it one by one and see which one will give you better result(as close as your desired result as possible).
Action
Now you have your planning in hand. In this stage, you need to ACT your plan for a certain period of time. While in the action stage, all you need to do is to make sure all the planning you have done, are carried out according to your initial plan. Then, consider adjusting your action according to the situation you are facing during the action stage. There are always a room for adjustment during your action if you think it will give you better result. You carried out the action you have planned so you can later observe any significant change, event or phenomenon that give you better ( or worst ) result for each one of the action you carried out in action stage.
Observe
While you are in action, you need to carry out observation exactly like you planned before in planning stage. In this stage, you observe what ever result you see come out from your action. And then record all the thing that you think contributed to the result you are getting from your tested action. You do observation to record all the result for each one of your action which you are testing.
Reflection
After the observation stage, you probably have recorded enough data about your action. So, at this reflection stage, all you need to do are to ask questions like below, in order to evaluate which action give you the best result and more. The questions are…
1. Why your action is successful?
2. Why it is not?
3. If it is sucessful how can you repeat it or make it better?
4. If it is not, how can you change it?
5. If not success nor failure, do you still want to extend the testing period just to see if result change or you just want to scrap it now?
6. Based on 1-5, you may want to replan your testing and repeat the PAOR cycle from the beginning to the end, until you found the most beneficial action which then become a formula for your success.
Those question are just a simple guide for you to reflect, you can come up with more and more question to help you reflect better in order to make good decision later.
So to conclude, the PAOR cycle help you to plan your testing before anything else. Then you need to put your planning into action. After that, don’t forget to observe for the significant result you gained from your tested action. Then finally, based on your observation, do a reflection so you know if your testing give you your desired result or not, or whether you need to replan your testing(which usually are necessary) or not. By keep doing this(testing), sooner or later, you surely will come out with the WINNING formula you always desired to have for your websites.
To help you understand PAOR cycle better, i now open a discussion in the comment section below so you can ask me any question.
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